In the present times, Guest Blogging has managed to acquire immense recognition all across the globe, especially in India. It is considered to be an exceptional method utilized primarily by the marketing professionals, who want their brand to reach a larger segment of the audience. The guest posts would not only allow the bloggers to exhibit their creativity and knowledge, if done properly they could also be extremely beneficial for search engine optimization (SEO). The technique stands to be an optimal way by which an entrepreneur could emerge as an authoritative figure and build positive relationships with the proficient bloggers within their domain.